Steve Jobs’ keynote address at MacWorld San Francisco 2005 has ended, and now it’s time for all of the discussion to start. Confirming some of the rumours, he announced the addition of the Mac mini and the iPod shuffle to the Apple hardware family.
The Mac mini looks to be a bit of an homage to the old G3 Cube. At a size of 6.5″ x 6.5″ x 2″, it’s about the same size as five CD cases stacked. Go ahead, go get five CD cases and see for yourself how small that is. Small, eh? Inside that little bundle you’ll get what Apple hyped a couple of years ago as a “supercomputer”. The base model comes with a 1.25GHz G4 and a 40GB hard drive and the upgraded model comes with a 1.42GHz G4 and an 80GB hard drive. Both come with 10/100 baseT ethernet, a 56k modem, DVI output, a slot-loading Combo Drive (which can read DVDs and read/write rewritable CD-RWs), and 256MB of RAM. Other than the RAM, which should have been 512MB, it’s a really good computer. The base model costs $499 and the upgraded model goes for $599.
Now the Mac mini doesn’t come with a lot of bells and whistles. In fact, it doesn’t come with a keyboard or mouse. This may be because Apple might be targetting those people who already have computers and are looking for an upgrade. Already have something from Dell? Just throw away that big black box and replace it with this tiny anodized aluminum one. In the day of the $500 computer they’re almost becoming replaceable components, just another cog in the machine like a printer or a scanner.
It would have been nice for the Mac mini to come with 512MB of RAM, particularly since the RAM is not a user-serviceable part. This means that if you want to upgrade without voiding your warranty you have to take it to an authorized Apple repair shop to get them to do it for you, at a price, of course. Adding Bluetooth would be a good idea if you wanted to, say, use the Mac mini as a home theatre PC, allowing you to watch movies stored on your computer on your TV. You don’t want cords all over the place, so you’d go with a Bluetooth keyboard and mouse. Wireless ethernet is also an option, as is upgrading the optical drive to a SuperDrive that allows you to burn DVDs.
And the iPod shuffle. I was right in saying that Apple wouldn’t make a random-only iPod, and they didn’t. The iPod shuffle has two play modes: Shuffle Songs and Play In Order. It doesn’t have a display on it, and the play mode selection is done via the power switch on the back of the unit. It’s tiny, weighing less than four US quarters and smaller than a pack of gum. There are two flavours, a 512MB model for $99 and a 1GB model for $150.
The coolest thing about the iPod shuffle is its integration with the new iTunes 4.7.1. Instead of explicitly picking which songs to load onto your iPod shuffle, it can randomly choose songs from a playlist with a feature called Autofill. Not only do you not know what song you’ll get next when you’re listening to music, you won’t know which songs are actually available for you to listen to, other than they’re songs that are on your computer. This is incredibly cool. I have an iTunes playlist for all of the songs I’ve rated to be 4 or 5 stars. It currently has 160 songs on it, and these 160 songs take up 930MB. Now, if I had the 512MB iPod shuffle, how would I pick which songs to put on? Take the top hundred that fit? Just the 5-star songs? With Autofill I don’t have to figure anything out, iTunes just picks a random sample that’ll fit on the iPod shuffle. And each time I connect my iPod shuffle to my computer I get a different selection. Cool, eh?
I think Apple has hit two home runs with these announcements. They should be seen as less hoity-toity and expensive and more down-to-earth with these relatively inexpensive bits of hardware. Their profit margins will undoubtedly be smaller than for their more expensive hardware, but they should hopefully make that up with volume. And like all Apple hardware these two just look incredibly cool. Well-designed and completely functionable. And lickable, like all good Apple hardware (and software) should be.