Mountaineer Neal Mueller recently climbed Mt. Everest. After he and his team came back down, he wrote an article for the Washington Post complaining that his iPod broke and that his Creative MuVo (a competing MP3 player) worked just fine.
Never mind that Mr. Mueller was using his iPod well outside of its operating spec, which has a maximum operating altitude of 10,000 feet (Everest climbs to over 29,000) and an operating temperature range of 0 to 35 degrees Celsius (it’s always below freezing up on Everest). Never mind that the iPod has a hard disk whose heads rely on air pressure to keep from crashing into the platter, whereas the Creative MuVo is a flash-based MP3 player and has no moving parts. Never mind that if he wanted to compare apples to apples he should have taken up an iPod Shuffle, which is flash-based like the MuVo and has no moving parts. Never mind that he said that iPods “only work with their own music format”, when they can play MP3s just as well as AACs.
What you should pay attention to is Mr. Mueller’s sponsor and supporter page. It’s interesting how Creative is one of his supporters.
A “Creative” bit of astroturfing, perhaps?
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